The Creation of American Girl’s 2007 Girl of the Year – Nikki
Christina Binkley visits Middleton’s American Girl (a unit of Mattel): A little more than a year ago, executives at the dollmaker American Girl sat down to undertake a high-stakes marketing mission: cramming everything the company deems uplifting and authentic about American girls into a single plastic and cloth figure. The goal: to create a character … Continue reading The Creation of American Girl’s 2007 Girl of the Year – Nikki
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